Considering the media’s fascination with unicorns, it seems like the only way to grow a company is with the backing of a high-profile financial partner. But what are your options when pursuing investment not just to scale, but also to scale quickly and sustainably?
From the maturity of your company to the amount of money you hope to raise, there are various factors that determine the best equity model for your business. Deciphering the intricacies of the capital market can be overwhelming, with many stakeholders and vested interests to consider. While there are risks associated with choosing the wrong financial investor, the rewards of finding the right partner for growth can extend far beyond monetary gain.
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WHY A FINANCIAL PARTNER – The benefits of the right partnership can be tremendous, while the risks of enlisting the wrong equity partner could leave business owners frustrated with their new investors. Understand the risks and rewards associated with turning to an outside investor.
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IDENTIFY CAPITAL OPTIONS – Equity investors are often lumped together. Before picking up a phone call from an investor or soliciting for capital partners, understand factors that determine the best equity model for your company.
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ADDRESSING THE COMPETITION – There is always competition when positioning your company as an investment for a capital partner. Learn how to differentiate yourself and your offering.